Your service menu is your best AI asset. Here's how to write it
Most salon menus are a photo of a printed price list. Turn yours into text, and both clients and AI assistants can actually use it.
Walk into most salons and the menu is on the wall. Online, it's often a photo of that same menu, or a PDF. People can squint at it; most AI systems will read little or nothing from an image of text. A typed menu changes that.
Step 1: type it out
One service per line: name, what's included, about how long it takes, and the starting price. For example:
- Classic manicure: shape, cuticle care, polish. About 30 minutes. From $X.
- Gel manicure: shape, cuticle care, gel polish. About 45 minutes. From $X.
- Spa pedicure: soak, exfoliation, massage, polish. About 50 minutes. From $X.
Use your real prices. If prices vary by length or design, "from" is honest and useful.
Step 2: group it the way clients think
Manicures, pedicures, enhancements (acrylic, dip, gel-X), nail art, add-ons. Clear groups make it easy to scan on a phone and easy for software to understand.
Step 3: add it as structured data
Schema.org has a way to list services and prices (an OfferCatalog on your NailSalon markup). It sounds technical, but it's just your menu in a format machines read reliably. The menu builder on this site writes it for you: type your services and prices, copy the code, and give it to whoever manages your website.
Step 4: keep one source of truth
When a price changes, update the website menu, the structured data and your booking system on the same day. Mismatched prices confuse clients, and they confuse assistants too.
Bonus: say it in every language you speak
If your team speaks Spanish or Vietnamese, say so on the site and consider a translated menu. Clients search in their own language, and so do the assistants working for them.